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I am a freelance digital marketing, web design, and SEO specialist with over 10 years’ experience in the IT and Digital space.  I deliver beautiful websites, branding development, curated digital presences, digital and print advertising campaigns, and technical and business support, all with a heavy focus on integration across the business.  This emphasis on strategic integration across all platforms ensures a strong brand presence, greatly improved tracking and reporting capability, and most importantly – a greater Return On Investment.

With a background working internally in high level Management I’ve gained vital insight into the needs of SMBs, and the importance of validating every last marketing dollar spent.  Being able to track the success of marketing campaigns is essential for this; having highly integrated campaigns with adequate reporting tools in place is the only way to prove which dollars are working hard for your business, and which would be better invested elsewhere.

Working in multiple industries has granted me a greater understanding of niche markets, persona identification, and an ability to create bespoke marketing campaigns that really serve the business.  Having studied and worked in Business, IT, Systems, Marketing, Multimedia, and Education, I have developed a diverse skillset, and a more complete comprehension of business needs.  This unique skillset enables me to support small businesses, startups, and large businesses with small marketing teams (1-man marketing department, I see you!) with business goals and KPIs in mind, providing guidance and direction across the full business spectrum, whether tech support, systems implementation, general advisory, strategic direction, and of course marketing.

I am passionate about working with individuals who are committed to their cause, have a strong work ethic and high standards for themselves in their work, and young businesses who want to grow.  These qualities in my clients demonstrate loyalty, integrity, and often a desire to support their family combined with the freedom to enjoy more family time.  This alignment of values makes it easy for me to get passionate about projects as it feels more like building a community, and less like a dry business arrangement.

I’m perpetually chasing the sun, so I try to spend a few months around June–Sept each year in the UK (eg. “I’ll just pop over to France for the weekend” excuse me, what?).  The nature of my work means I can work from anywhere WiFi touches, serving clients globally and putting my free time to good use exploring new cultures and eating everything in sight.  Time zones aren’t generally an issue as my workday often overlaps with the Oz, UK, and US workdays, as well as personal time for those with a side-hustle they’re trying to get off the ground outside of their FT job.  It’s win-win-win.