Masterclass UK

Website Development Project • 2020

As one of the biggest international Natural Business Development & Leadership training firms in the world, Masterclass UK needed a website that suitably represents their business and its authority in the industry.  With recent decades of technological development seeing training delivered increasingly online, and the more immediate limitations caused by the pandemic, their new website needed to reflect their global accessibility, authority, versatile programme offerings, and their vast experience delivering training online.

Masterclass UK’s main imperative for this project was to have a clean, simple, easily-navigable website that retained all of their offerings, events, and resources without becoming cluttered.  Working with the team over a couple of months, we devised a blueprint of the ‘buckets’ their training programmes could be categorised into, then created a core programme template.  This enabled us to contain within the site over 20 training programmes, many of which fall into multiple ‘buckets’, without the site becoming cluttered, being very easy to find, and most importantly easy to understand.

Whilst the original site was intended to better communicate Masterclass’ offerings to existing clients and warm leads, it is so effective in its simplicity and accessibility now that it’s enabled the integration of quality lead generation strategy.